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The Continuing Story of Keyword Research

Posted Fri, 10/23/2009 - 1:58pm by Ben

At the beginning of every SEO campaign, keywords and phrases are researched for targeting traffic and rankings. Most campaigns conduct very thorough research, slaving endless hours over Google’s Keyword Tool and mentally battling over whether to pluralize or not to pluralize. In the end, a small but significant list of keywords are optimized for a website with the intention of increasing targeted traffic, search engine rankings, and the always infamous return on investment. But is keyword research a one-time event or an continuing process for your campaign?

Drupal SEO URL Modules You Need To Activate

Posted Wed, 10/21/2009 - 8:50am by Ben

At this point in your SEO life cycle, you just began using Drupal to manage your site and are looking to properly set up the basic modules from it’s core package. Drupal Core comes with some useful modules that will enable your site to establish a healthy, ongoing relationship with all the search engines and their algorithmic spiders. Drupal is search engine friendly out of the box, but it may take a few modules to get you the momentum you are looking for to climb up the SERPs.

Drupal SEO Checklist Module: How to Download and Install

Posted Mon, 10/19/2009 - 10:17am by Ben

The following blog post is a short taste of my book, Drupal 6 Search Engine Optimization which is now available through Packt Publishing. Drupal is an exceptional content management system that has a variety of useful modules to help your site succeed.

Why Drupal Should Be Your CMS

Posted Fri, 10/16/2009 - 2:14pm by Ben

If you are starting a new website, whether it be personal or business-related, but are not considered “skilled” in HTML or web development, it is a highly recommended that you use a content management system (CMS). A content management system is a software system that allows you to create, manage, edit, and update new and existing pages on a site. Basically, its the easiest and most efficient way to launch a website... yesterday.

SEO Keys For Choosing a CMS

Posted Wed, 10/14/2009 - 10:02am by Ben

Search engine optimization can be an absolutely terrifying concept when viewed from afar. The time commitment and knowledge necessary for a highly-optimized site can stymy even the most seasoned CMO. So when it comes to starting that inevitable transition to the web, you can save a lifetime of stress and mistakes by choosing the right content management system (CMS) for your business. The right CMS can make SEO easy, or seemingly impossible, depending upon your decision. Here are some keys to choosing the right CMS for your online presence.

Drupal vs. eZ Publish

Posted Tue, 10/13/2009 - 8:23am by Ben

When it comes to crowning the king of content management systems, the debate is always heated. Agree to disagree, as they say. What people can agree on is that different content management systems have their strengths and, given the context of the project, may be better fits than others. The SEO-hungry folks here at Volacci are firm believers in Drupal’s CMS, the little blue man, but to be fair, let’s take a look at how Drupal and it’s competitor, eZ Publish, compare side by side.

eZ Publish

Three Drupal-Friendly SEO Tips

Posted Mon, 10/12/2009 - 10:54am by Ben

The Drupal online publishing platform is a free, open-source management system that will keep your site accessible, easy-to-use, and Google-friendly. One of the many reasons it is so popular is the supported, active community and culture that has grown around the SEO-friendly CMS. But successful and optimal use of Drupal doesn’t happen overnight, and that is why we are so open to sharing our advice. Here are three Drupal-friendly SEO tips that will keep your website looking and navigating like a well-oiled machine.

1. Link Management

Put Another Drupal on the Barbie, Mate

Posted Wed, 10/07/2009 - 9:21am by Ben

Volacci’s favorite content management system (CMS), Drupal, continues to grow in popularity worldwide as several high profile sites in Australia migrate to the CMS. Websites in Australia who have recently powered up with Drupal are the Prime Minister’s site and ABC’s three digital radio websites - Dig Music, ABC Jazz, and ABC Country.

Drupal Explained

Posted Mon, 10/05/2009 - 2:18pm by Ben

For the past four years, Volacci has been working exclusively with Drupal to create an honest and successful Search Engine Optimization firm and SEO Partner program that delivers results-driven traffic, conversions and content generation. In fact, over the years Volacci has become the leading Drupal SEO firm and prides itself over the mastery of the open source content management system. However, there is one barrier we seem to face with almost every client: What exactly is Drupal?

Clarification on Meta Tags

Posted Wed, 09/23/2009 - 2:59pm by Ben Finklea

Recently, Matt Cutts posted a short and sweet blog post about Google's use of the Meta Keywords tag. He confirms what I wrote on in the Meta tags section on page 95: "Keywords largely abused so it's ignored by Google and most other engines."

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