Metadata is a fancy word meaning data about data. Saying meta data is easier and less confusing than saying data data; however, that’s basically what it means. So, you could say that this blog is data about metadata. Or, meta metadata. I'll stop now, sorry.

Last week, Chris Shattuck sat down with Ben Finklea to discuss Drupal 6 Search Engine Optimization. Today, Chris posted the interview as well as a review of the book on his blog. Here's a snippet of what he said:

Josh Waihi gives a developer's perspective on Drupal 6 Search Engine Optimization. In his review of the book, Josh writes:

"I was a bit skeptical as to what a Drupal SEO book could do for me. But as I started reading it I realised it covered more than just SEO, it starts from the basics, gets you to install drupal, learn about modules and installing them as well as configuring specific modules. This is great as often that is the biggest flaws of Drupal contrib modules - they lack information on how to correctly configure them for you."

When people think of search engines, Google, Yahoo, and Bing always come to mind first. However, YouTube is the second ranked search engine on the web, ahead of both Yahoo! and Bing. The point is, images and video are everywhere on the web and it is important to be optimized for both.

While search engine spiders cannot read the content of video and images, they can be optimized in a way that is effective. It is important to communicate as much information as you can to the search engines about each graphic or media piece that you use on your site.