Category pages are special kinds of pages on your site that take some careful consideration when doing SEO. When you think about categories, it's easy to see how they're powerful ways for visitors to see batches of your content. If you're on http://www.amazon.com (perhaps to buy the Drupal SEO book for you and all your friends) and you click on the Business & Investing category, all of the other books in the store are stripped away, leaving you with nothing but books that match your need at that moment. Click again on the Marketing & Sales category and you'll see books related to that topic.

It is one thing to write good content for headlines, but body content can be more challenging. Not only is body content about 100 times longer, it is also more challenging to keep a reader's attention. A typical website page contains between 600 and 1,000 words, which is about a full page on a Word doc. Anything less than that and it feels like too little, and more than that and it is more than most people will read.

Content is king when it comes to SEO. Search engines love it. They can’t get enough of new, quality content and it makes sense. After all, search engines make money by giving good content to the searching public. When the public likes what they see, they come back again and again. I am going to spend the next couple of blog posts talking about content: what is good content, how to write good content, and what to write about.

The robots.txt file is a file that sits at the root level of your web site and asks spiders and bots to behave themselves when they're on your site. Think of it as an electronic NO TRESPASSING sign that tells search engines not to crawl a certain diretory or page of your site. The robots.txt file is essential for your site to be crawled by the search bots. Without it, Google will not crawl your site and you can kiss a high rating in the search engines goodbye.