Once you know what you want visitors to do, it’s time to define clear steps you want them to take to do those things. The fantastic usability book, titled Don't Make Me Think, espouses the idea that it's not how many clicks someone has to go through; it's how easy it is to make the click decision. If clicking is easy and provides value then there's a high chance the user will take the next step towards becoming your customer. Here are some ways to make your web site easy for your visitors:

Strong Calls to Action

When you write a blog post you want people not only to read it but, ideally, you want them to subscribe to your RSS feed. The more readers the better, right?! However, not everyone is fortunate enough to effortlessly draw a natural stream of loyal readers. It takes a little more than publishing a blog post to stoke the fire of subscribed readership. From my experience there are several ways you can improve your blog's RSS readership that will take your feed from feeble to felicitous:

1. Write Masterful Headlines

I know what you are thinking, and I don’t fail to see the irony in this post. After years of helping web sites and pages show up and rank well in all the major search engines, I will now tell you how to remove a web page from search results. There are actually a few good reasons for doing this, i.e. duplicate page, page with sensitive data, as well as a few different degrees to which you can remove your page from querying results. Just make sure you are doing it for “whitehat” reasons. Here are the several different ways to remove a web page or specific URL from search.

Acquia – a commercial enterprise founded by the Drupal project leader (Dries Buytaert) to provide essential community modules, enterprise-grade support, expertise, and services on top of their free core Drupal offering – has released a new whitepaper that compares the total cost of ownership for Open Source Social Publishing over proprietary Content Management systems, Social Business alternatives, and other community building software programs.