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Social Web Analytics

Posted Thu, 02/11/2010 - 11:29am by Ben

We've been looking at metrics for various web pages recently, but let's take a detour into social media. Social media has reached highly competitive heights and everyone wants to be on the top. It is the new, non-traditional platform for strategic messaging where consumers have the control, picking and choosing what marketing they subject themselves to. Do you feel like you are not in control of your social media efforts?

The Critical Metrics Common To All Sites

Posted Wed, 02/10/2010 - 10:59am by Ben

Regardless of how you do it, most commercial web sites have one very specific goal - increased revenue and profits. So, your metrics should reflect that goal.

The Critical Metrics Common To All Sites

Posted Wed, 02/10/2010 - 10:51am by Ben

Regardless of how you do it, most commercial web sites have one very specific goal - increased revenue and profits. So, your metrics should reflect that goal.

Second metrics worth tracking

Posted Tue, 02/09/2010 - 10:44am by Ben

Analytics data is great at showing trends in your site's visitors. These trends may be useful for making certain decisions about your site but they're not necessarily the most important focus of your campaign.

Drupal 7 Alpha Preview Video

Posted Mon, 02/08/2010 - 10:39am by Ben

In case you missed it, Drupal 7 Alpha was recently released for testing. That means all Drupal developers who want to get involved in fixing bugs and kinks can help out with making Drupal 7 the best release to date. If you are interested in helping the greater good, visit www.drupalgardens.com for more details.

Our friends over at www.learnbythedrop.com have put together a preview of Drupal 7 Alpha at the link below. Enjoy!

http://www.youtube.com/v/DaofScfCF1w&hl=en_US&fs=1&

Conquer the Three Most Common Visitor-Skewing Problems

Posted Fri, 02/05/2010 - 11:48am by Ben

As we discuss metrics, I would be remiss if I didn't point out that visitors are one of the easiest metrics to accidentally make a mess of. Here are some of the things that can throw off your visitor metrics:

• Your employees have your web site set as the start page when they open a new browser window

• Your HR department posted a job on Craigslist so potential hires are checking you out

• Your webmaster is updating the site and reloading again and again.

All of these will create spikes in your traffic and skew your numbers.

Three Critical ad-driven metrics

Posted Wed, 02/03/2010 - 11:28am by Ben

How can you make money with a web site if you don't sell something? Ah, how times have changed. Many sites make all of their revenue from ads that are placed on the site. These ad-­driven sites are a breed apart. They want eyeballs—and lots of them. The more people who view their site, the more value it has to an advertiser. Particularly, stats like visitors and page views are most important; don't ignore quality of visitors, though.

Critical lead generation metrics

Posted Tue, 02/02/2010 - 11:00am by Ben

Lead generation sites are focused on getting people to contact them. Examples include real estate agents, attorneys, insurance companies, and web design agencies.

Five Critical Metrics For E-Commerce

Posted Mon, 02/01/2010 - 11:26am by Ben

The e­commerce web sites have unique critical indicators that set them apart from other types of sites. They tend to be focused on making the sale now, getting the credit card, and shipping the product - the metrics that reflect this. Examples of e­commerce web sites include ticket sales, books, CDs, videos, and even SAAS (software as a service) web sites. While the SAAS business model isn't exactly e­commerce, the web site certainly can be.

How Search Ads Work Video

Posted Fri, 01/29/2010 - 2:12pm by Ben

Paid Search, or PPC, is one of the many services Volacci offers its clients. The ads created for Google's search results are one of the most essential elements of any PPC campaign. In our experience, we find that more clients than not are initially confused about how these ads work for them. What follows is a video of Nundu Janakiram, one of Google's product managers, explaining how Google search ads work and how they can be beneficial to Google users. Enjoy!

http://www.youtube.com/watch?v=ka4tCkYXHiE

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