Carry out the following steps in order to set up a Google Website Optimizer account:

1. Go to www.google.com/websiteoptimizer.

2. Log in using your Google account (refer to Chapter 1, The Tools You'll Need, if you don't already have a Google account).

3. Select your time zone and click on Continute.

4. Click on the Getting Started button and agree with the terms of service.

Boom, you are done... at least with the first step. Tomorrow is when the real fun begins, getting down and dirty with Google Website Optimizer.