The second in the list of SEO mistakes to avoid is...

Picking keywords that don't produce enough traffic

Occurs when

You pick terms that match your product or service but don't check to make sure that your customers actually use those terms. Great rankings don't mean a thing if nobody searches for those terms.10 SEO Mistakes to Avoid

Fix by

It can be fixed by picking terms that are targeted but also produce some good traffic. It will take longer to rank but you’ll get a lot more out of it when you finally do. They "key" here is Keyword Research.