The Importance of Content To SEO - Part One

Content is king when it comes to SEO. Search engines love it. They can’t get enough of new, quality content and it makes sense. After all, search engines make money by giving good content to the searching public. When the public likes what they see, they come back again and again. I am going to spend the next couple of blog posts talking about content: what is good content, how to write good content, and what to write about.

First, what is good content? Good content comes in many different forms including, video, blogs, articles, photos, Flash movies, comments, forum posts, and more. However, good content goes beyond just these obvious aspects to things like headlines, title, subtitles, and other helper text surrounding it. Content is textual, which means that even if the video or image is high quality, if the words around it aren’t, the search engine won’t recognize the quality. Written words are far more important to search engines than any other kind of media.

Since words have that kind of importance, I am going to spend the next couple of blogs looking at how to create good content and give some ideas about what things you can write about to make your site the most SEO friendly.

Till next time!