News

Changing the Node path without creating a redirect

Posted Mon, 03/15/2010 - 11:33am by Ben

Occurs when

You edit a node and change the path. The node is still displaying properly but the old path shows a file not found error.

Fix by

It can be fixed by properly installing and configuring the Path Redirect Module.

10 SEO mistakes to avoid #3

Posted Wed, 03/10/2010 - 10:50am by Ben

One of the biggest no-no's of SEO is duplicate content. When Google crawls your site and sees two identical pages it think that the site doesn't have its act together.

Occurs when

You have the exact same content on two or more pages on your site. Drupal does this when clean URLs are turned on.

Fix by

It can be fixed by installing and configuring the Global Redirect Module.

10 SEO mistakes to avoid #2

Posted Tue, 03/09/2010 - 9:48am by Ben

The second in the list of SEO mistakes to avoid is...

Picking keywords that don't produce enough traffic

Occurs when

You pick terms that match your product or service but don't check to make sure that your customers actually use those terms. Great rankings don't mean a thing if nobody searches for those terms.10 SEO Mistakes to Avoid

Fix by

It can be fixed by picking terms that are targeted but also produce some good traffic. It will take longer to rank but you’ll get a lot more out of it when you finally do. They "key" here is Keyword Research.

10 SEO mistakes to avoid

Posted Mon, 03/08/2010 - 10:38am by Ben

There are several common mistakes that you should avoid when launching an SEO campaign. We will spend the next two weeks looking at one of these mistakes each day. Here is number one:

1. Not tracking or not tracking the right statistics

Occurs when

This happens when you don't have any Analytics software installed.

Fix by

It is a simple problem that can be fixed by installing Google analytics as soon as you launch the site.

Tune in tomorrow for the second mistake to avoid.

This week in Drupal SEO News: Drupal Powers Video, Lullabot Forms Voltron, and Google’s SEO Report Card

Posted Fri, 03/05/2010 - 12:56pm by Ben

This week I changed my focus with the Volacci SEO blog: fewer posts, deeper thoughts. While there will now be only three posts a week (M/W/F), the posts will be longer, more insightful, and, hopefully, more valuable to you.

With so much news occurring in and around both the Drupal and SEO communities every day, I want to bring both worlds together in a verbal Venn diagram of sorts each Friday for you to easily digest. And I will call this informational hybrid: This week in Drupal SEO News.

DRUPAL NEWS

Google Website Optimizer and A/B Testing

Posted Thu, 03/04/2010 - 10:17am by Ben

When it comes to Google Website Optimizer, the more traffic you have, the quicker you can test out the different options. Depending on the traffic to the testing page, you may be able to start making conversion decisions in a few hours. But, don't worry if it takes you several days or weeks of testing to see an obvious pattern. I like to allow at least 100 visitors to see each variation before I make a decision. More if the site is high traffic.

Integrating Google Website Optimizer with Drupal

Posted Wed, 03/03/2010 - 11:39am by Ben

Here it is, in plain English. The steps in order to integrate Google Website Optimizer with Drupal:

1. Download the Google Website Optimizer module from http://drupal. org/project/google_website_optimizer and install it just like a normal Drupal module.

2. Visit the following link, http://www.yourDrupalsite.com/admin/ settings/google_website_optimizer, or go to your admin screen and click on Administer | Site Configuration | Google Website Optimizer

Setting Up A Google Website Optimizer Account

Posted Tue, 03/02/2010 - 10:15am by Ben

Carry out the following steps in order to set up a Google Website Optimizer account:

1. Go to www.google.com/websiteoptimizer.

2. Log in using your Google account (refer to Chapter 1, The Tools You'll Need, if you don't already have a Google account).

3. Select your time zone and click on Continute.

4. Click on the Getting Started button and agree with the terms of service.

Boom, you are done... at least with the first step. Tomorrow is when the real fun begins, getting down and dirty with Google Website Optimizer.

A/B testing with Google Website Optimizer

Posted Mon, 03/01/2010 - 12:12pm by Ben

A great conversion rate is not a destination—it's a journey. To get the most out of that journey, you need to try different things to increase the usability and conversion rate of your web site. One tool to help you do that testing is Google's Website Optimizer. Google Website Optimizer allows you to test and optimize site content and design by simultaneously deploying two different versions of your web site. It's not as hard as it sounds!

Google’s Matt Cutts SEO Video Trifecta

Posted Fri, 02/26/2010 - 11:21am by Ben

It’s another Friday video trifecta and the Winter Olympics are almost officially over. And both you and I would rather watch the handsome face of Google’s Matt Cutts tap into Google’s brainwaves rather than read our Google Readers. So, without further reading required (maybe some), an SEO video trifecta by Mr. Cutts.

SEO Video #1: Why doesn’t google.com validate?

Google’s Matt Cutts explaining why google.com doesn’t validate (according to W3C) in a recent “Grab Bag” video series episode.

http://www.youtube.com/watch?v=FPBACTS-tyg

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