Drupal SEO Book Cover

What you will learn from this book?

Explore 10 SEO mistakes you must avoid to achieve top ranking and increase traffic on your site
Get to grips with all the Drupal modules that are essential for SEO and may help your site rank well
Create page titles and paths that search engines (and users) will love
Learn about the 3 critical SEO problems that plague most Drupal sites and how to fix them
Optimize video, images, and other media in your Drupal site so that search engine spiders can read their content
Write content that users and the search engines will love and fix problems with duplicate content, robots.txt files, and .htaccess
Set up systems in Drupal to automatically tag and organize your content
Maximize the value of RSS, site speed, and Page rank in your Drupal site
Implement usability testing, A/B testing, and conversions best practices to turn visits into revenue for your business
Keep your site on a path of constant and never-ending improvement

Ben Finklea

About This Book

Drupal 6 Search Engine Optimization, by Ben Finklea and published by Packt Publishing, is a practical, step-by-step guide that takes the mystery out of Drupal search engine optimization (SEO) by showing you the tricks of today's top marketing pros to achieve top ranking in the search engines.

Each chapter uses clear step-by-step instructions and detailed screenshots to walk you through which modules to install, what configurations and settings to use, what content you will need, and dozens of the most closely guarded "tricks of the trade" to get your web site optimized, higher in the search engines, and more profitable.

If you want to maximize the return on investment of your Drupal 6 web site and gain a significant advantage over competitors who are not using Drupal, then this book is for you. Imagine how great you'll feel when your site is optimized to increase the number of visitors and convert them into paying customers.

 

Reviews

"What I liked about this book was the fact that it is written well for several different audiences at once. If you are an SEO veteran, but new to Drupal the book does a good job of providing step by step instructions on what modules to install and how to configure them to achieve common SEO tasks. If you are a Drupal veteran, the book provides you with specific things you can do to help optimize your site and brings attention to good practices you may not have thought to do. For either audience it is easy to skim the parts they know and focus on the parts they don't." Andre Molnarm, Be Circle

"This is perhaps the most gracious of the Drupal books that I have read, and the thanks to Drupal contributors are sprinkled literally throughout the book. And this generosity really helps set the tone for the community spirit that helps make Drupal so powerful for web site builders." - Ken Richard

"A well written, informative guide - Ben should be very proud. The is a VERY good book. Highly recommended." - Drake Taylor

"Just bought the Drupal 6 Search Engine Optimization ebook by Ben Finklea. First a great module by Volacci, now a fantastic book!"- George Papadongas

"This book is very helpful. Very easy to read and understand. I will use this as a basis for all my sites moving forward. Thank you!" - Geared Design

Drupal SEO News

Drupal 7 Alpha Preview Video

Posted Mon, 02/08/2010 - 9:39am by Ben

In case you missed it, Drupal 7 Alpha was recently released for testing. That means all Drupal developers who want to get involved in fixing bugs and kinks can help out with making Drupal 7 the best release to date. If you are interested in helping the greater good, visit www.drupalgardens.com for more details.

Our friends over at www.learnbythedrop.com have put together a preview of Drupal 7 Alpha at the link below. Enjoy!

http://www.youtube.com/v/DaofScfCF1w&hl=en_US&fs=1&

Conquer the Three Most Common Visitor-Skewing Problems

Posted Fri, 02/05/2010 - 10:48am by Ben

As we discuss metrics, I would be remiss if I didn't point out that visitors are one of the easiest metrics to accidentally make a mess of. Here are some of the things that can throw off your visitor metrics:

• Your employees have your web site set as the start page when they open a new browser window

• Your HR department posted a job on Craigslist so potential hires are checking you out

• Your webmaster is updating the site and reloading again and again.

All of these will create spikes in your traffic and skew your numbers.

more